Authentic Benjamin Moore Colours. For authentic Benjamin Moore colours, insist on Benjamin Moore paint. Mismatched colours are often not evident until the paint is on the walls, and the results can be disappointing. Competitors may claim they can match Benjamin Moore colours, but the truth is that they can't. You can only get true Benjamin Moore colours using Benjamin Moore paint. The reason lies in our manufacturing process. Our paints are created using proprietary colorants and resins and formulated with our patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of our colours. When a competing store offers to match a Benjamin Moore colour, their scanner simply provides its "best guess" for matching the colour using another paint, generic colorants and a different tinting system. While it may be close, the final result is not the colour you spent days or weeks deciding upon. In other words, it's a knockoff. Be sure that the colour you picked is the colour you get.